The baby shark deathmatch
Here’s a happy animal fact for you:
While they’re growing inside their mother’s womb, the babies of the sand tiger shark will brutally fight to the death... Eating each other, until only the strongest is left to be crowned champion.
Which means sand tiger sharks are stone-cold killers before they’re even born.
(Just think about that, the next time you hear that cutesie “baby shark” song.)
Anyway…
I mention this because the competition in the pet industry is becoming more and more cut-throat as time marches on. We’re not quite at winner-take-all, baby-shark-deathmatch levels of cut-throat yet, but it’s slowly getting there.
And no wonder.
The economy (by which I mean the amount of spending munny the average person has, not the “green line goes up forever” stock market bubble) has been pretty grim for a while. And so it’s become harder than ever before for pet brands to find more customers.
Especially when it comes to getting traffic from blogging and Google search.
Google’s Gemini AI has completely changed the game – grabbing the top spot of the search results and answering questions without the user needing to visit any websites.
And pet brands who have relied for years on their Google SEO rankings for traffic have suddenly had the rug, the floorboards, and even the concrete foundations pulled out from under their feet.
What to do?
Well for an answer, I went to Carol Bryant, an expert in blogging and content marketing for pet brands.
And on the podcast this week she reveals:
Why AI is destroying the world of blogging and Google Search... And what you must do today in your business if you want to adapt.
How to ethically "trick" the social media algorithms, boosting your posts so that way more people discover you. A completely free (and yet little-known) method…
The behind-the-scenes story of the world's most expensive pet wedding – and the two words that will allow you to tap into the same "PR power".
Head here and tap the ‘Listen On…’ button to be taken to your preferred podcast platform:
https://redcircle.com/shows/pet-profits-podcast/ep/bf34b2f1-5efa-492a-a539-c893ec394c35
Or, if you want to learn more pet brand marketing secrets, then sign up for my newsletter by clicking the button below.