How To Make Your Pet Brand’s Sales Go Up – Even In A Down Economy

Hello, my name is James Harrison.

And if you own an online pet business that has been established for at least 2+ years... and if your customers are happy with what you sell them... then I may be able to bring you a flood of new customers, no matter what the economy is doing.

Let me explain:

Thanks to the massive growth in the pet industry in recent years, you have more competitors than ever before. But right now, pet owners have less disposable income than they have for over a decade.

For you, that means...

• It now costs a ridiculous amount of money to get a single new customer from paid Facebook, Google, or Amazon ads...

• The competition for Google SEO rankings is fiercer than ever, and it takes months (or even years) of expensive effort to make it to the front page of results for even niche keywords...

• And social media algorithms are now dominated by low-effort ragebait, while your genuinely helpful posts are lucky to get a few measly “likes”.

The result?

Finding new customers is now harder than ever before. And as the economy gets worse, I would not be surprised to see many pet businesses going under and shutting down for good.

However, it’s not all doom and gloom.

Because some savvy pet brand owners are still thriving, despite the economic woes.

What’s their secret?

Well, here’s something you probably already know...

If you do an amazing job of selling to a cold audience – to people who don’t know you and have never bought from you before – then the very best you can hope for is about a 2% conversion rate.

In other words, only 1 out of every 50 strangers might decide to give you some money.

But... if you do a half-decent job of selling to a warm audience – to people who know you and have bought from you before – then you can hope for somewhere between a 20% to 50% conversion rate. Which means 1 out of 5 people might give you more money... Or maybe even as high as 1 in 2.

1 in 50 from a cold audience... vs. 1 in 5 from a warm audience... 

Now, I'm no maths professor, but I punched those numbers into my calculator and it’s telling me you get 10x easier sales from a warm audience.

How can you take advantage of this fact?

Well, if you want to defy the failing economy and make more sales in your pet business starting today...

Then the easiest way is to switch your focus from “cold” audiences (social media posts, paid ads, and SEO traffic) to a “warm” audience (your email list of prospects and previous customers).

Almost every online pet business that has been around for a few years has an email list of former customers they could be contacting to get a flood of repeat business. And yet... almost none of them are taking full advantage of this list.

Even as the economy collapses around them, they’re still stuck in “2022 mode”, doubling down on cold audiences like social media, SEO, and ads. And flat-out ignoring the big opportunity that’s staring them in the face: Making easy sales from their former customers.

I truly believe these under-used email lists are an untapped goldmine of sales – and the #1 opportunity in the entire pet industry right now. Because when used right, email can be a bonafide “liferaft” for your business… keeping your head above water as this economic storm rages overhead.

That’s why I created this site, Inbox Insanity.